Billey Eichner, Smirnoff Ice & Bros

When I was asked to come up with a summer tie-in for Smirnoff Ice, I thought it would be fun to turn their broey "Icing" past on its head. The result was a playful partnership with the history making movie Bros, starring Billey Eichner and Luke Macfarlane. I developed and pitched the idea and wrote the scripts.