Loyal 9 Fast-Forward to Summer Sweepstakes
Loyal 9, a newcomer to the world of canned cocktails, asked us to create a way to make their summer beverage enticing all year long. We came up with the Loyal 9 Fast Forward to Summer Sweepstakes. 8,000 people signed up for the sweepstakes in the first week. The benchmark is 2,000-3,000 for an entire 4-month campaign. We also garnered some earned media on Yahoo!Finance. I conceptualized and wrote the copy for the content that teased, launched, and sustained the campaign.